BDB is a full​-service brand strategy and design agency. We have character, we have sass, but more importantly, we get the results our clients are looking for. We do this by ​guiding clients through our customizable process ​that begins with ​​​​discovery​ and ultimately leads to clarity, unity and a meaningful experince at every touch point of the brand. How do we do this? Through our custom approach to “strategic design​.”​

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STRATEGIC  THINKING  MEETS  EFFECTIVE  DESIGN

How we consistently slay our competition.

We believe that strategy and design go hand in hand​. What this means for our clients is that we have become masters at the art of asking questions that lead us to a better understanding of why a brand exists and how it is communicated and experienced. This isn’t just a philosophy we abide by, it’s a promise we stand by.

Strategy informs every design decision we make.​ It is in this integration that we bring meaning, purpose and a sustainable future to each brand through its products and/or services.

A good strategy gives meaning, depth and purpose to the design.

Krysta, CEO of BDB

Good design has the power to solve communication problems.

Gary, Creative Director of BDB

CAPABILITIES


Brand
Strategy


Visual
Identity


Team
Development


Print &
Packaging


Website Design
& Development


Video &
Animation


DP (Director
of Photography)


Social Media
Strategy

VALUES & STRENGTHS

Our unique recipe for success.

BDB is what happens when ​Midwest work ethic meets West Coast Innovation. ​Our roots have given us a foundation we’re proud of: The desire to work hard, respect one another and keep things simple. Like most rebels, we felt there was more to explore. Carrying our midwest values to the west coast have served to be a lethal combination. The future we are creating makes asking questions acceptable, vulnerability a non-negotiable and a tenacity to do what’s right for you (even when it’s not popular) the obvious decision. Like most organizations, our strengths reflect the talents of our leaders. As long as Gary and Krysta are at the helm, we can promise that why your brand exists will always be as important to us as how your brand is perceived. If that cocktail sounds good to you, we think we’ll get along just fine!

VALUES

Strategy
Honesty
Culture
Creativity
Exploration

STRENGTHS

Execution
Clarity
Respect
Focus
Simplicity

THE FOUNDERS

Krysta Masciale co-founded BDB in 2011 and continues to lead the agency as CEO, shaping our company’s culture and leading our strategy team. She has a bachelor’s degree from Wichita State University in Integrated Marketing and Communications and a graduate degree from Chapman University in Organizational Leadership. She lives in Los Angeles with her husband, son and two dogs.

Gary Christenson co-founded BDB in 2011 and continues to lead the agency as Creative Director, shaping our approach to design and media while leading our creative team. Gary has designed for such companies as: Comedy Central, Wall Street Journal, Mars Candy Company, The Economist, and CNN. He has a bachelor’s degree in Graphic Arts. He lives with his wife and two daughters in Seattle, WA.

OUR THOUGHTS


Branding is systemic. It only works when everyone at every touch-point clearly articulates what the brand stands for… read more


Shared values and vision are generation-agnostic. Generational differences are no longer an excuse for a lack of brand clarity… read more


There is a cultural misunderstanding that branding is all about design and rebranding is about correcting a wrong… read more


LOCATION

While we are located in Los Angeles & Seattle, 80% of our clients are in different time zones. We’re excited to work with you wherever you are.


CONTACT

hello@bigdealbranding.com
(323) 387-8091