B!G DEAL BRANDING is turning 1 year young this month and we thought we’d celebrate by giving you an update on some of our first clients. You all remember Carly and Amos right? These crazy kids were a riot to work with and we couldn’t be more proud of how they’ve stuck to their guns and during their transition into their new brand. These guys are STILL bringing the awesome in a major way and B!G DEAL wouldn’t be the same without their spunk and carefree spirits roaming around our alumni group. Here’s the real scoop on how they’re doing 6 months later:
What is the hardest part about running your business post rebrand?
The hardest part of running our business post rebrand is sticking everything we decided we wanted and committed to in Brand Therapy. Because of how in-depth we describe our ideal client, I know right away when I get an inquiry if it’s a bad fit. It’s STILL so very hard for me to tell people “no” for fear of hurting feelings, and fear that we won’t fill up our calendar for the coming year.
What do you think the most significant change has been in your business since going through the rebrand process?
For us, it’s being excited about our business again. Before, when we had such a vague vision and a grossly unhealthy workload, it was really hard to be excited. Now we know what we want, and it really gets us pumped to be working toward that, even though we haven’t arrived yet. Also, we’ve had more time to enjoy life because we’re more focused and have a better handle on running our business.
What is one thing you gained from your experience that you weren’t expecting?
We expected an overhaul on our business, but weren’t expecting the awesome overhaul it would be on our life in general. So much of Brand Therapy™ was life-changing (not just business-changing) for us as we discovered our strengths and our unique voice. It’s given us a lot of confidence. Also, we feel we’ve formed life-long friendships with the BDB team. They really “get us” and that makes our little hearts skip a beat! :)
 Our BDB team spent the last week hosting former clients turned friends (turned family), here in SoCal on their summer vacations. We can’t tell you how awesome it was for us to see these crazy fools outside of our Skype screens!
You’ll remember Katie and Cito from our most recent rebrand (view case study). These two are so incredibly sweet, love living life and took daily adventures up and down the coastline which made all of us love them a little more. It was so fun to share a few drinks, eat a few meals, and get a killer in-car dance party in with these two. They were even more awesome in person than we could have imagined! We couldn’t be more happy for them and their new brand and are so excited to continue building a relationship with them in the coming months. (When you work with our team on a rebrand, it’s hard to get ride of us … sorry).
 
The next dynamic duo that made an appearance was Sara and Rocky. These two are familiar faces around BDB from their consistent involvement in our TH!NK TANKs and as rebrand clients from back in the day. It made us so proud to see these veterans offering helpful tips and feedback to newbies, Katie and Cito. We could see the wheels spinning and the camaraderie building over brunch while the BDB team sat back and watched the magic happen. We love Sara and Rocky’s passion to be helpful and encourage other people in the industry with tangible tips and feedback.
One thing we pride ourselves in at BDB is our ability to attract clients who share the same values as our team. When you build a brand, it’s important to know who you stand for and what you represent. Without those distinctions, it’s easy to fall into the “everything for everyone” camp and to get burned out by a client load that is far less than ideal. We don’t have that issue. Our clients ‘get’ us because who we are is a direct reflection of who they are. Conversations are centered around values and goals instead of colors and templates. It’s easy to become invested in each other’s lives outside of our “business deal” because we all believe our businesses help us build the lives we all want and visa versa. For us, building community by being helpful and honest is only possible because our clients are willing to work hard, be vulnerable and take risks.
It was awesome to see our values playing out between these two photography teams this week while they were kicking back and sharing war stories. Thanks to KLP and Sara & Rocky for dropping in and partying with the BDB team. It was freaking awesome to have you here.
For those of you still considering a rebrand for 2013, being a part of this alumni group is just one more reason to take the leap of faith.
Party on party people.
-The BDB Team
Katie and Cito inquired about a rebrand this spring and we instantly fell in love. They knew what they wanted, had mad skills behind the camera and were open to collaborating with us on how to take their business to the next level.
Katie has been in business for two years. Like most photographers just starting out, she wanted a fancy website from the day they launched KLP. Cito, the wise husband he is, suggested she wait until she really honed her craft and figured out what she loved to shoot most. Here they are going into their third year with a clear idea of who they are, what they want and the skill set to back that up.
Problem with where she was:
Like most of our clients, Katie’s business wasn’t attracting her ideal client with each booking. She was also sitting at a price point that was entirely too low which wasn’t instilling confidence despite her talent and the services she provided.
GOALS:
- Rebrand KLP, raise prices, attract our ideal clients
- Develop a stronger fashion portfolio as a side project
- Get a bigger work/live space
After multiple conversations during our brand therapy™ and strategy phases, we suggested she own her love of fashion and make it a driving force behind her brand. It was something that Katie talked about in every conversation and played heavily into her goals for the future. We wanted her business to serve as an aid to achieving her personal and creative goals. There was no need for fashion to take a back seat if we could find a way to incorporate it into a bride-centric brand.
Once she owned the strategy and gave us permission to move forward, she started putting together her inspiration board via Pinterest. This is what she came up with:
Gary then took her art board and used it as a foundation for getting further inspiration. He and Krysta dove head first into Elle and Vogue magazines to get a good sense of what was most familiar to Katie and her ideal client. Gary started seeing opportunities to make her clients feel a sense of familiarity when going to her site by nixing the full spreads that are typically used in portfolios and adopting a more high-end editorial feel by using vertical images. Krysta felt the web copy needed to be a bit more mature and sophisticated if Katie’s ideal client was used to reading magazines like Elle, Vogue and Harper’s Bazaar every month. She spent time reviewing the writing styles and made the home and about page feel more editorial than conversational. The goal, as with all our rebrands, was to make the client feel at home when they came to the site.
Katie loved the subtle use of gold in her inspiration board, so Gary made sure to find an option that didn’t look too rusty or cheap. While gold often looks amazing on print pieces, we were walking a fine line with it as an accent in web format. The clean lines and hint of gold throughout her visual identity gave it that high-end look her clients have come to expect and appreciate.
Visit the blogsite: KatieLopezPhotography.com
This rebrand was exciting for our entire team because it gave us the opportunity to show our versatility. We love how smart, sophisticated and clean the look of this brand is. And we’re even more proud of Katie and Cito for working so hard to own a direction that gives them the creative freedom they want out of their business.
All that to say, we hope these case studies help you understand how tailored our process is for the individual needs of our clients. If you have any questions about how a partnership with us could look for you and your business, shoot us a message!
 I admit, when I started researching branding companies to rebrand my business I initially was looking for someone to design an awesome website and logo. And looking back I am so thankful that I found BDB because what they gave me was so much more than a fancy website. Before we even got to the design phase, they spent some serious time digging deep into who I am and where I want to be. They brought up questions that I hadn’t even asked myself and didn’t even know the answers to. And I now realize were SO important to creating my brand.
Once those hard questions were answered they were able to design a blogsite with purpose and direction. And they nailed it! Not only is my blogsite beautiful, it truly showcases who I am as an artist and a person. BDB totally gets me and now I feel my clients will too! We could not have had a better experience working with BDB. They are insanely talented, extremely professional, and so fun to work with. Definitely the greatest decision we have ever made for our business.
-Katie Lopez Photography
We know many of you out there are craving more tangible information that will allow you to think strategical about your business at your own pace without breaking the bank.
So. We’re launching a new program called “Your Weekly Kick In The Pants.” All you have to do is subscribe to our email list and we’ll send you a weekly message with our thoughts on a host of topics that have become consistent themes in our rebrand conversations. This will also be a great way to stay in the know, hear about insider opportunities and participate in the discussion about what it takes to have a kick ass brand.
Just to give you a taste of what’s ahead:
- Bridge The Gap. [As a business owner in client services, it's important to align your personal and business values. Here's how.]
- Get real. [Why making a list of what really matters in your life is the first step to building a successful business.]
- Rise & Shine. [What successful people do each morning BEFORE starting their work day.]
- Plan For What Matters –[Tips for carving out time for the things that are most important to you.]
That’s just the beginning of the party folks. If you’re serious about taking some critical steps in building a stronger brand, you won’t want to miss out on these conversations. Sign up so that you don’t miss any of the action!
Enter your awesome email address below and hit ‘subscribe’:
If there is anything our B!G DEAL family loves more than you guys and branding, it’s giving back and traveling this fine globe of ours.
This summer, Krysta and her husband, Vince, will be doing both. They head to Nairobi, Kenya at the end of July for two weeks to help run two summer camps for about 450 kids. Their team is joining forces for the 7th year in a row with two organizations on the ground in Kenya (Ghetto Light Youth and Home Care Spiritual Fellowship) and we couldn’t be more stoked for them. Here’s a little note from Krysta and Vince explaining why they’re going:
“Why now? Why this trip? Here’s the deal. Vince and I have been wanting to something significant together to make this world a better place since we met. We try to involve ourselves in work we feel is meaningful here in L.A., but we felt like we could do more. When we started attending Ecclesia, we both felt more compelled to give back in ways that were less obvious and more uncomfortable. When we heard about this opportunity we knew this was our chance.We’ve both been in the church long enough to have seen mission trips come and go. I’ve even been on a few myself. The problem for me … I don’t feel that going on those trips added as much value to the people we worked with as I’d like to think they did. You go, you leave, you usually don’t return. Most of the time the organization you’re supposed to be supporting works extra hard to prepare for the visit and have to make necessary plans to accommodate such large groups. That’s where this is different:
For this trip, we are partnering with organizations who are working day in and day out to provide faith, hope and love to this generation of kids. We’re just there to help them execute their vision and provide extra help as they tackle such an overwhelming task of loving these kids long-term. When we leave, we’re not leaving them high and dry. They will continue the work they’ve been doing all along knowing we’re coming back the next year to help run their summer camps. For those who go back with the team year after year, they get to see the same kids which means we aren’t just there to play … we’re there to build relationships that will last. It’s a long-term investment. And not just for our church who offers support throughout the year, but for Vince and I as well.
I love that.
I love that we’re not trying to save the world in 14 days or push our agenda. We’re just trying to let some kids know they matter and support some awesome teams of people who are working so hard to raise up a new generation of leaders in Kenya. And I love that we can go back year after year and catch up with the same kids. Gah. I’m so freaking excited!”
- Krysta
So. We’re excited to announce that we’ll be donating the proceeds from the next Brand Critique purchased to help Krysta & Vince get to Kenya!!!
Who wants to help make this happen, as well as getting some rad insight & advice for your business??? Click here to purchase a Brand Critique and we’ll donate the amount to this cause.
For more detailed information on the trip and how you can help, go here. There will be loads of crafts, sports, food and games, but most importantly there will be hope.
It’s almost here folks … the time of year we all love to hate. The holiday marathons, all the pies you can eat and a little breathing room in your work schedule. Some of you are going to use this time as an opportunity to catch up on some much needed sleep. And some of you are already wondering how you can use the down time to take your business to the next level before 2013 comes at you in full force.
That’s where we want to help.
For those of you who want to make sure you walk into the 2013 booking season with a stronger brand and a firm grasp on who you’re trying to attract, we want to make sure you don’t miss out …
We have 6 3 B!G DEAL REBRAND slots left to ensure you launch your new look and business strategy by the 2013 booking season. Work begins in October and November and will be completed by February.
SO.
Shoot us a message (by clicking on the envelope – top right) if you’re seriously interested and we’ll take a few minutes to see if it’s a good fit. If everything is jiving with everyone, we’ll get contracts signed, deposits delivered and start scheduling Skype dates to get started! Who wants to PARTY?!
We couldn’t get enough of the big D goodness, so we went back for more.
These Texas photographers brought the awesome in a major way … again. They took the hard questions and tough love like champs and brought their A-games to encourage and support each other in tacking this issue of nailing down their INDIVIDUAL brands for their business.
You may remember our hosts, Sara & Rocky from the last Dallas TH!NK TANK or from their super awesome rebrand at the beginning of the year. Lindsey and Beto even stopped by to say hi and share war stories with the new batch of TH!NK TANKERs. We felt right at home and were so jazzed to see so many familiar faces at our family dinner that night. HUGE thanks to everyone from last year’s TH!NK TANK for coming out and handing out high-fives.
Our TH!NK TANK’s are all about building a safe place for people to talk about where they are in their businesses, where they want to be and develop a plan for how to get there. We spend a lot of time identifying values, laying out goals and discovering what makes you unique as an individual and photographer. Once we lay a basic foundation, we move through a process to help you develop a core message and give you tips on how to communicate that message to your designer and web developer. The final piece is writing an action plan so you don’t get stumped when you get home!
We have found that TH!NK TANKs work best when the people hosting have already been through a TH!NK TANK or a rebrand with us. It allows them to hang out with everyone and contribute to the conversation. So. If you’re a former TH!NK TANKer or rebrand alumni, we’d love to chat about collaborating on a TH!NK TANK near you!
Peace out home slices!
For those of you who couldn’t make it to the party last night … you’re in luck.
Our 4-hour online event with the team over at Shade Tree Films was recorded and is now made fully available for your viewing pleasure. Click here to access the event in all its glory. This link will take you to the Shade Tree Films Home Skool page. Scroll down to “May 30, 2012 – Branding Magic, featuring the fine folks from Big Deal Branding.” There is a button that says, “Take Me Back!” Click on that little sucker and make your purchase. The folk at Shade Tree will get you all squared away. OH, one little thing … you’ve got 30 days to watch the video after you’ve purchased it. You have been forewarned!
In case you don’t know who the Shade Tree dudes (and dudette are), check out the work we did for them here or just watch the fancy video on our home page to get a feel for how B.A they are. Like we said … crazy talented folks. These fools are running a successful business full of creativity and meaning and are completely KILLING it. They love life, they have hearts of gold, they’re insanely good at what they do and they’re passionate about helping people run smarter businesses.
We can’t stress enough how important this conversation is for anyone running a creative business. It’s crucial to spend time figuring out what’s working, what’s not working and what kind of strategy needs to be in place in order for you to live within your values, function within your strengths and accomplish life goals through your work. This experience is so unique because our clients walk you through first-hand how approaching your brand objectively and strategically produces results for your business. We’d be lying if we said we weren’t inspired by the gold nuggets these two dropped during the chat.
They speak candidly about their successes and failures and offer valuable insight for anyone trying to build a creative business.
On a personal note, working with these dudes on projects like this remind us of why we do what we do. They’re 3000% legit in every way. They’re BA business owners, insanely talented filmmakers and some of the most solid people we know. Their mission is to be helpful and they do that best by giving their time and creating spaces like these for people to interact and share ideas. We’re so stoked to be building something we these guys that we believe in.
So. We’ll say it again, if you’ve been wanting to attend a TH!NK TANK but we haven’t stopped by your city, now’s your chance to get in on the action without breaking the bank.
If you watch the film and have questions, we’d LOVE to get some dialog going in the comment section. Leave us your thoughts and we’ll discuss!!
LET’S RECAP:
- The folks at SHADE TREE FILMS are completely kick ass.
- This isn’t just for filmmakers or photographers. It’s for anyone running a business.
- It’s an opportunity to get more in-depth information on why building a stronger brand is important.
- It’s $69 bucks … that’s $330 less than a TH!NK TANK.
- You buy the video here: http://www.shadetreefilms.net/skooledbyfools/let-us-into-your-living-room-bdb/ Click on “Brand Magic” – that’s the one ya want.
Party on party people. Here’s a few behind the scenes Instagram shots :)
A few prep shots (above), LIVE (below) and the awesome crew (very bottom)
I’ll start by saying that B!G DEAL BRANDING is straight up the best branding team out there for wedding photographers and photography professionals. Not only did they design a beautiful website that perfectly captures who we are, they completely changed our business. We now have a unique identity, and are able to operate our business more efficiently because we know our individual strengths. We feel like we have a company culture for the first time so we strive to take on jobs and tasks that complement our strengths and values as individuals and as a business.
Before working with BDB, Shawna and I attempted to create our own marketing strategy. Simply put – we’re photographers, not marketing or branding experts. We had hired a couple graphic artists to create artwork and logos for us but nothing hit the mark because we had no message or identity that the artwork matched up to. We found BDB by chance but the timing was perfect. We knew what we wanted which was an identity and a message, and BDB has the best approach for identifying what that unique message is and creating a brand strategy around it.
One of the biggest differences in working with the B!G DEAL team over any company we’ve ever worked for, was their ability to stick to deadlines. I worked in software for 11 years before photography and rarely were deadlines met. With BIG DEAL, we launched the day they said we would launch. Simply put, BDB knows what they are doing. They are extremely professional and fun to work with throughout the entire process, and they deliver success….every time! We not only have a beautiful new website and logo that reflect exactly who we are and what our goals are, but we know ourselves better, we have a clear objective for where we want to take our business, and our business runs smoother and operates more efficiently as a result. We couldn’t be happier. Thank you guys!!!
- Adam & Shawn
Where they started: Shawna graduated from the Art Institute of Boston with a BFA in photography in 2009 and Adam began his career as a photographer around the same time. They started Ananya Photography together a little more than a year ago.
Where they were: A large percentage of who they were working with weren’t their ideal clients. They also felt the visual identity of their last site failed to deliver a message or show their true personalities.
Problem with where they were: There was a huge disconnect between how they appeared online and how they were in person. They needed something more personal, approachable and definitely something more in tune with their passions. Their message also needed to be absolutely clear about who they stood for.
Goal:
- They wanted to focus their message, target a specific client and learn to say no to opportunities that didn’t help them reach the goals they set for their business (and life).
- They wanted to start fresh. With their pending nuptials, they saw a real opportunity to focus on providing a personal experience and set the foundation of their business to match the lives that they wanted as a married couple.
How we got them there: We helped them focus their message to speak directly to their ideal client: couples with passports who believe life is meant to be explored. Then we created a plan of attack for saying no to clients who didn’t fit within their goal and yes to clients who did. Part of what we do during our Therapy phase is take our clients through the Clifton StrengthsFinder assessment. This proved to be a turning point in Adam and Shawna’s business. They saw very quickly how they could work more efficiently and capitalize on their individual strengths. They set up a schedule that fit their individual needs and stay energized, productive and creatively fulfilled. Nothing makes us more excited than clients who own who they are. These two didn’t waste any time taking the bull by the horns and diving in!
Their new look: Adam and Shawna have incredibly unique personalities and a collective perspective on life that was previously missing from their old brand. The first time we met them it was obvious travel was paramount. They had story upon story of places they’ve been and adventures they’ve taken. They’re even getting hitched in a crazy awesome castle this fall in Italy!! They’re the kind of people that bring a little piece of their travels home with them and integrate it into their lives. Whether it’s a bottle of Chianti, good coffee, a new perspective or a fun piece of furniture, these two fully embrace the world they explore with so much passion and love. We wanted to bring who they are to the forefront and make it a more interactive experience for their clients. We decided to explore this option most with their home, about, travel log and blog pages.
These two are memorable for their full passports and emotional connection to people in love. We chose to run with a travel theme for their home page and use their website as a filter for ideal clients by highlighting their travels and explaining the experience a client would get if they hired them. This was a nicer way to explain to passerby’s that Adam & Shawna are interested in people who “get” the need to explore and jetset. The ABOUT page is also a great way for them show their individual personalities as well as their collective awesomeness. It really gives you a feeling that you’re getting two very unique perspectives that have come together to form a super team. We had such a great time getting to know these two and creating a brand that better reflects who they are! We think you’ll love them too. ==> visit their website
After many months of hard work we are insanely excited to release our new line of products to you! As we’ve talked to photographers around the globe we’ve repeatedly found that client research is an enormous challenge for you, which is unfortunate because we strongly believe that it is a necessary part of running a successful business. Many photographers run their business “in the dark” making decisions based on what they think/hope might work or what somebody else did. But there is a way to stop guessing and start knowing how to improve and grow your business… CLIENT RESEARCH.
The problem is that many of you don’t know how to do that, or have tried and become frustrated because research is a lot harder than it sounds. So… we’ve done the work for you! We’ve created some surveys that are specifically designed for photographers to get practical and useful feedback from their clients. We will also walk you through every step of the process from how to set it up and customize it, to how to analyze the results and what to do with the feedback. Here’s a quick video of Courtney introducing these awesome products:
We have three different surveys for you to choose from:
- “Why Me? For the Wedding Photographer“ is designed to gather information from wedding clients. It will tell you exactly why they hired you, why they do or don’t refer you, whether or not you could successfully raise your prices and which parts of their experience with you were valuable and which were not… along with many other helpful insights into your business. CLICK HERE to view this product at our store and learn about all the details.
- “Why Me? For the Portrait Photographer“ is designed to gather information from portrait clients. It is similar to the survey above (but ‘pitched’ in a different way) and will tell you many of the same things like why they hired you, how to increase referrals, whether or not you can successfully raise your prices and what differentiates you in the eyes of your clients… just to name a few. CLICK HERE to view this product at our store and learn about all the details.
- “Say What?” is designed to be used by all photographers, regardless of how established you are or what kind of photography you do. It will help you understand exactly what your brand (specifically your online presence) is communicating to the outside world. It will tell you if you’re coming across cheap or expensive, whether or not you have a strong message and if you’re communicating the things you hope you are. This is powerful because once you understand what you are currently communicating, you can start controlling your message so people will perceive you the way you WANT to be perceived. CLICK HERE to view this product at our store and learn about all the details.
All three of these surveys come with an 11 page survey guide and detailed video tutorial to help you customize the survey, get it in front of the right people, analyze the results when they come in and then use the information you gather. It also includes a ZIP file of the survey itself so all you have to do is upload it into PollDaddy and the questions will be there waiting for you. Don’t worry, Courtney will walk you through every single step of the entire research process (through both the Survey Guide (PDF) and the lengthy Video Tutorials). Hop on over to our store to check ‘em all out! Happy researching!
*As much as we are crazy stoked about these surveys we recommend only doing one survey at a time. You are absolutely welcome to purchase all three of our surveys (b/c each one has different questions and will yield different results), but for your sake (and your client’s sake) we recommend you spread them out over several months so that you don’t get overwhelmed by the whirlwind of changes you want to make to your business based on the feedback you get.
Yep! You read it correctly … BDB needed a bit of a facelift itself. We aren’t exempt folks!
Here we are nearly 8 months into our new business and we realized a few things just were working for us:
- Our website wasn’t intuitive.
- Our web copy was fun and punchy, but it wasn’t clear.
- Viewers didn’t understand the rebrand process.
- There wasn’t a place for people to go who needed help but didn’t have enough cash for a rebrand.
So we decided to be as transparent as possible with you and do a case study on ourselves so you can see why keeping tabs on your brand is so important.
First of all, we didn’t stumble upon these revelations by accident. Courtney, our BDB Research Genius, was able to do a little digging with our ideal audience and found that our website was frustrating and didn’t leave people feeling clear about what it was that we offered.
That’s a problem.
So we revisited our own website and found that one of the first problems was our inconsistent navigation.
Whether you’re on the main site, blog or store you can now easily jump back and forth without getting lost.
In addition to our main navigation bar, we felt the auto-scrolling feature on our site was a bit confusing in and of itself. So we added arrows so viewers would know what to do as they navigate their way around the main site and even put a fun ticker on the left side of every page to let you know where you are (and it’s also a secondary navigation option too!).
The second fix was our web copy. We thought we were super clever when we decided to use titles like “Let’s Talk Shop” and “Meet & Greet” to get people to understand our philosophy and learn more ‘about us’. Turns out it may have been more like an inside joke than punchy web copy. So we made each title more clear, gave ourselves titles that were less Ninja-y, and tried to do a better job about being more concise while giving you helpful information.
The store and its contents were the other area of contention. First of all, we felt it was time to ask ourselves, “Do our products and services align with our brand? Are they helpful? Are they easy to use? Do they support our belief that a brand is more than a logo?” What we found is that there were gaps in what we were offering.
For one, there wasn’t a lower price point item for people to purchase that added real value to their business. Which is why we designed our Research products. It gives people a place to start without breaking the bank AND stays true to our desire to be helpful and give you all something you can’t get elsewhere. Our next options are our Brand Critiques. They’re affordable, more in-depth and offer tangible solutions. And then of, course, we have our signature B!G DEAL Rebrands.
We felt the pressure to offer more products to keep up with the Jones’s, but most ideas we came up with didn’t help us deliver our brand’s promise. And at the end of the day, you’ve gotta stay true to that core message! Visit the store to view all the awesome details about each one of our Products & Services.
Last but not least, our B!G DEAL REBRANDS. Dang. We really love doing full blown rebrands with our rad clients. It’s so personal, gives us a chance to meet super rad people and get down to the core of what makes a successful business. What we weren’t doing a great job of was communicating why these things were worth the cash. We didn’t talk about the experience (the intangibles). We didn’t talk about our payment process (way more digestible than the initial sticker shock). We thought it was more important to show you all the ‘stuff’ you’d get, which turns out, people were less concerned with. So we spruced up our store with more information AND created a super fun look-book that outlines the process in a more detailed (and more sexy) way!
And that’s that! We challenge you to keep asking the tough questions and honestly evaluate each touch point of your brand to make sure it’s consistent and saying exactly what you want it to say. You’ll be surprised what a few updates here and there can do to enhance to overall experience of your brand!
We had known for a long time that our brand needed a re-vamp of epic proportions, but taking it on, on our own, made our heads spin. The Big Deal Branding team broke everything down into pieces we could actually digest. We’re not saying it was easy – the therapy portion of our rebrand brought up hard questions we’d never realized needed answering. We came to BDB heavily interested in the visual side of things (website, logo, etc.), and we found out we needed SO much more than that. Most of our frustration was really coming from the fact that we didn’t have a clear vision or plan for where we wanted to go. The amount of intentional soul-searching and goal-setting they led us through has built a foundation for the future of our business and, honestly, our life! Making the goals for our business and the goals for our personal life align has been monumental for us. For the first time in awhile, we feel like we have a handle on the awesome things we want to do! Now we have the confidence to intentionally kick some serious arse!
What we love is BDB didn’t try to “make us into something marketable.” They helped us more fully discover who we already are, define our core message, and then they built our brand and visual identity off of that. The almost unanimous thing we hear in response to our website is, “It’s so you guys!” We finally feel like everything we’ve had inside is now fleshed out.
In addition to the business side of things, we’ve so enjoyed the friendships we’ve built with the whole BDB team. If we didn’t live 1,695 miles from them, we have a feeling we’d be laughing at inappropriate jokes and jumping off cliffs with them weekly.
So much love to you guys. It may sound dramatic, but you really did change our lives. Now we know where we’re going. And where we’re going is pretty awesome.”
- Carly & Amos (and Kita)
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