Our BDB team spent the last week hosting former clients turned friends (turned family), here in SoCal on their summer vacations. We can’t tell you how awesome it was for us to see these crazy fools outside of our Skype screens!
You’ll remember Katie and Cito from our most recent rebrand (view case study). These two are so incredibly sweet, love living life and took daily adventures up and down the coastline which made all of us love them a little more. It was so fun to share a few drinks, eat a few meals, and get a killer in-car dance party in with these two. They were even more awesome in person than we could have imagined! We couldn’t be more happy for them and their new brand and are so excited to continue building a relationship with them in the coming months. (When you work with our team on a rebrand, it’s hard to get ride of us … sorry).
The next dynamic duo that made an appearance was Sara and Rocky. These two are familiar faces around BDB from their consistent involvement in our TH!NK TANKs and as rebrand clients from back in the day. It made us so proud to see these veterans offering helpful tips and feedback to newbies, Katie and Cito. We could see the wheels spinning and the camaraderie building over brunch while the BDB team sat back and watched the magic happen. We love Sara and Rocky’s passion to be helpful and encourage other people in the industry with tangible tips and feedback.
One thing we pride ourselves in at BDB is our ability to attract clients who share the same values as our team. When you build a brand, it’s important to know who you stand for and what you represent. Without those distinctions, it’s easy to fall into the “everything for everyone” camp and to get burned out by a client load that is far less than ideal. We don’t have that issue. Our clients ‘get’ us because who we are is a direct reflection of who they are. Conversations are centered around values and goals instead of colors and templates. It’s easy to become invested in each other’s lives outside of our “business deal” because we all believe our businesses help us build the lives we all want and visa versa. For us, building community by being helpful and honest is only possible because our clients are willing to work hard, be vulnerable and take risks.
It was awesome to see our values playing out between these two photography teams this week while they were kicking back and sharing war stories. Thanks to KLP and Sara & Rocky for dropping in and partying with the BDB team. It was freaking awesome to have you here.
For those of you still considering a rebrand for 2013, being a part of this alumni group is just one more reason to take the leap of faith.
Party on party people.
-The BDB Team