Yep! You read it correctly … BDB needed a bit of a facelift itself. We aren’t exempt folks!
Here we are nearly 8 months into our new business and we realized a few things just were working for us:
- Our website wasn’t intuitive.
- Our web copy was fun and punchy, but it wasn’t clear.
- Viewers didn’t understand the rebrand process.
- There wasn’t a place for people to go who needed help but didn’t have enough cash for a rebrand.
So we decided to be as transparent as possible with you and do a case study on ourselves so you can see why keeping tabs on your brand is so important.
First of all, we didn’t stumble upon these revelations by accident. Courtney, our BDB Research Genius, was able to do a little digging with our ideal audience and found that our website was frustrating and didn’t leave people feeling clear about what it was that we offered.
That’s a problem.
So we revisited our own website and found that one of the first problems was our inconsistent navigation.
Whether you’re on the main site, blog or store you can now easily jump back and forth without getting lost.
In addition to our main navigation bar, we felt the auto-scrolling feature on our site was a bit confusing in and of itself. So we added arrows so viewers would know what to do as they navigate their way around the main site and even put a fun ticker on the left side of every page to let you know where you are (and it’s also a secondary navigation option too!).
The second fix was our web copy. We thought we were super clever when we decided to use titles like “Let’s Talk Shop” and “Meet & Greet” to get people to understand our philosophy and learn more ‘about us’. Turns out it may have been more like an inside joke than punchy web copy. So we made each title more clear, gave ourselves titles that were less Ninja-y, and tried to do a better job about being more concise while giving you helpful information.
The store and its contents were the other area of contention. First of all, we felt it was time to ask ourselves, “Do our products and services align with our brand? Are they helpful? Are they easy to use? Do they support our belief that a brand is more than a logo?” What we found is that there were gaps in what we were offering.
For one, there wasn’t a lower price point item for people to purchase that added real value to their business. Which is why we designed our Research products. It gives people a place to start without breaking the bank AND stays true to our desire to be helpful and give you all something you can’t get elsewhere. Our next options are our Brand Critiques. They’re affordable, more in-depth and offer tangible solutions. And then of, course, we have our signature B!G DEAL Rebrands.
We felt the pressure to offer more products to keep up with the Jones’s, but most ideas we came up with didn’t help us deliver our brand’s promise. And at the end of the day, you’ve gotta stay true to that core message! Visit the store to view all the awesome details about each one of our Products & Services.
Last but not least, our B!G DEAL REBRANDS. Dang. We really love doing full blown rebrands with our rad clients. It’s so personal, gives us a chance to meet super rad people and get down to the core of what makes a successful business. What we weren’t doing a great job of was communicating why these things were worth the cash. We didn’t talk about the experience (the intangibles). We didn’t talk about our payment process (way more digestible than the initial sticker shock). We thought it was more important to show you all the ‘stuff’ you’d get, which turns out, people were less concerned with. So we spruced up our store with more information AND created a super fun look-book that outlines the process in a more detailed (and more sexy) way!
And that’s that! We challenge you to keep asking the tough questions and honestly evaluate each touch point of your brand to make sure it’s consistent and saying exactly what you want it to say. You’ll be surprised what a few updates here and there can do to enhance to overall experience of your brand!