Where they started: Gary & Courtney started their business in Bend, Oregon with their first gig being a trip to Kansas to shoot a wedding. That trip set the tone for their photography business which became a 70/30 split between destination and local photography services.
Where they were: Their photography business was thriving and they were seeing more of their ideal clients coming through their doors. They wanted to be more intentional about talking directly to couples planning destination weddings.
Problem with where they were: They needed to refine their clientele to predominately destination weddings, which meant turning down paying clients who didn’t fit that description.
Goal:
- Fewer, cooler destinations at a higher price point.
- Do fewer weddings so they can spend more time with their family.
- Invest in friendships and meaningful experiences with clients.
How B!G DEAL got them there: The biggest obstacle for Gary & Courtney was focusing their message to specifically target brides who were hosting destination weddings. They needed to connect emotionally and artistically. These brides are investing in bringing a photography team into their intimate destination experience, and Gary & Courtney wanted to honor that by being authentic and transparent in their communication efforts on the website. A major way they honed this message was through their blog. They were able to communicate their core values through 4 simple categories that speak directly to their ideal audience.
Their new look: Easy navigation was key. They needed clients to see them (bio pictures) front and center when they first come to the site. They wanted it to feel like Gary & Courtney were welcoming them into their home. They freshened up the existing brand and streamlined the communication (cut pages of information because it was redundant and unnecessary).
Something to note about Gary & Courtney’s site: They decided to simplify and target the communication efforts in specific ways because the research the B!G DEAL team conducted showed that their ideal clients wanted to communicate with them in those ways. Those results drove how they built their re-brand. The new look was simply supporting that conversation. A difference in this approach was that we had the clients in mind this time … not the photography community. View their website.
