Dudes. This couple blew our minds about five hundred times during this process. We freaking loved these fools and can’t believe this process is over. Thank God they like to slumber party and live so close!!
They love them some adventure, good coffee, dive bars and beach time. For the B!G DEAL family, there’s no better combo.
Like most of our clients, these two were all personality. What we hadn’t anticipated was that they were up for owning who they are to the very core and throwing away who they thought they should be. We can’t stress enough how terrifying and rewarding that decision is. Here’s their art-board:
One of the major milestones we crossed in our Brand Therapy session with Joey and April was that they have a huge appreciation for all things hipster … but are totally yuppies at heart. We love that about them. So we went for this “yuppies with an edge” mentality in their visual identity that offered stability and legitimacy with an unexpected grit.
The tone for this site was bold as hell (and after you meet J, A and Tiny E, you’d know why). We needed to build a tone of confidence through humor that was borderline inappropriate and forthrightness that is both compelling and contagious. We needed to repel anyone who takes themselves too seriously and only cares what people think of them. We needed to repel anyone who would rather replicate what everyone else is doing instead of growing a spine and owning who they really are. Most importantly, we needed to instantly repel anyone who can’t take a joke.
Here’s their old website(s)…
Here’s their new blogsite: (The name of the game is bold. Confident. Deliciously witty.)
Their home page nails it. Crazy ass dancing graphics with witty and confident text. Their about page makes us melt with Tiny E’s debut appearance in their ‘day-in-the-life video.’ Their ‘about you’ link makes us want to punch them for being so damn creative. We about passed out when they went along with this idea for a video. Next level status folks. The interactive elements on the about page make them approachable and give us a bird’s eye view into their life together. Also, Tiny E is THE WORST birth control ever. You’ve been warned:
The Working With Us page is just so fun it’d be hard for a bride to remember she’s actually in full wedding-planning mode. If this stresses her out, she’s obviously not the right fit:
Joey and April, you two are so rad. And Tiny E … you’re the coolest kid ever. Thank you guys for being such an awesome example of what parenting, marriage and chasing the dream looks like all at once. Your generosity, charisma, sarcasm and appropriate use of the F word made our lives better. We can’t wait to journey with you in the next phase of life … whatever it may bring! Party on you party animals.
VIEW HALF FULL WEBSITE
Vince is a filmmaker in Los Angeles who has been in the industry for about ten years. Before he moved to L.A. he had a handful of films he had already executed from his time in undergrad. (We’ve been told he has a dozen films he directed and produced from his childhood in a vault somewhere, but those didn’t make it to Hollywood with him.)
Problem with where he was before the rebrand:
Like most filmmakers, he got his start in Hollywood by doing something other than what he moved here for. For Vince, that came in the form of editing. He used the healthy paychecks to fund the projects he wanted to make but knew there would be a day when he’d have to buckle down and build a brand that was worth talking about. Not an easy decision for an independent filmmaker who is dumping any expendable income into building a portfolio of films.
As you can probably tell, this project was a bit different for our team. The industry he’s trying to break into is incredibly saturated and structured in such a way that many talented filmmakers get lost in the shuffle. We took on this challenge because we believe our Brand Therapy process works for all creative entrepreneurs, not just photographers. We made slight modifications to our process to make it more relevant to filmmakers. For instance, our Ideal Client worksheet. Filmmakers don’t necessarily get to choose who they work with in terms of clientele like photographers do. And the goal wasn’t to target a specific kind of audience member either … by then it’s too late. Our goal was to attract the right filmmakers to bring on to given projects and the right investors to fund potential projects. The psychographics of this audience are built on a fundamental belief of filmmaking more than a commonality in purchasing decisions and lifestyle. Minor difference, but so much more relevant to filmmakers trying to navigate their way through this changing industry and make a mark.
We also had to decide on a underlying tone (or emphasis) for all of his films. We didn’t ask him to commit to a genre just an over-arching promise that his brand would be known for a specific kind of filmmaking. For instance: Michael Bay is known for hot chicks and explosions. What would Lone suspect be known for? Vince’s commitment to a comedic undertone even if it were in a more dramatic genre, was paramount to him. Which brought clarity as we moved forward with a name and visual identity.
We teamed up with his sister and colleague in the industry to brainstorm name ideas. Like most clients who want a new name name, he was adament about having a name that sounded cool and meant something to him. Our list of names ranged from childhood memories of being ‘on set’ for his summer projects to on-the-nose references specific to the film industry. We landed on Lone Suspect after merging the tone of his company with two films that were influential to him as a budding filmmaker.
Here’s what he came up with for his art board:
The Logo Creation Process: We initially started with a couple ideas that eventually led us right to our masked bunny character. The first thing we explored was a new take on old hollywood lights that would instantly read “film”… it was little to obvious, so we randomly threw in an animal to give it a humorous and unexpected feel. We quickly gravitated from the lights concept and went to a an “investigative” feel (with the aviators) and eventually a “line-up” concept – where an out-of-place animal would be the obvious focal point for this “lone suspect” in the lineup.
We liked the animal idea and how it brought an edge of humor to a very dramatic scenerio, but we needed to humanize it a bit more. So we played with a lot of mask options (horses, giraffes, cows, bears, and eventually a rabbit). We landed on body below the mask having a business suite, yet poised casually, and began creating variations (below) until something stuck …
…we are so happy with the final product. It’s clean, mysterious, and off-kilter. The perfect conversation piece for his brand! Let’s compare the old visual identity with the new:
A Strong Web Presence: The website was crucial for this project. The technology needed to be paramount and transparency of project timelines was a non-negotiable. When developing the strategy with Vince, we knew we were in for a challenge when he agreed to do what noone else in the industry is doing: live documentation of projects. The current Hollywood model is that everything is hush hush until something is green lit. For Vince, he wanted people to experience the art of filmmaking with him and his team. The best way to execute this was by splitting his projects up into three categories:
Past, Present, Future. In order to have an interactive site and categorize everything appropriately, we based everything off of Instagram and Twitter #hashtags.
The rest of his content functions like a giant case study of ongoing information about each project that can be transferred from one portion of the timeline to the next.
The buck doesn’t stop here for this project. A huge part of the process is gauging where to take projects next and how to maximize their potential (especially since exposure is the only way to start conversations of future projects). The plan for distribution for his latest film BUD SELIG MUST DIE was to launch it on Funny Or Die during opening week of baseball season. After submission and a few emails back and forth, he was able to secure a spot on the front-page. (Watch it here on Funny Or Die) Since the film is about baseball, it was also important to find baseball blogs that he could submit to for further exposure. Additionally, he was an editor on the Pete Rose show, so plans of passing the film along to Rose’s team are in place for possible exposure through his network. The other obvious avenue is using the networks of the actors involved. Jon Heder has a huge network of people anxious to see his next project. Tony Hale is in Veep which will be premiering its second season this month (not to mention the momentum of Arrested Development). And Eric is hosting a web show called Daily Rehash that has high traffic daily. All of these strategies are obvious and require a few emails/Tweets/shout outs from people involved.
The long term goal is to run the festival circuit, get as much exposure as possible with people in the industry and use the platform to pitch the next project.
This was such an intense, rewarding and exciting project to work on. We can’t wait to tackle more projects for filmmakers out there wanting to make some noise, go against the grain and build a brand worth talking about.
VISIT THE LONE SUSPECT SITE
Where do we even start with these crazies? Let’s start by what impresses us most about them:
- they’re up for pretty much everything
- they make deliciously inappropriate comments
- they’re head over heels in love even 10 years into their marriage
- they take giant risks
- they’re overwhelmingly generous
- they have such positive perspectives on life (despite some really unfortunate circumstances)
- they do all this with 5 kids. All this AND run a business and homeschool (which they’ve tokened “unschool”)
Like we said … they’re kind-of ridiculous which makes our journey to creating a brand that fits their personalities and ever-changing landscape so much fun!
Laura and Jeromy had one major element they wanted to infuse in their new brand that was lacking in their old brand: PERSONALITY. We couldn’t agree more after our first Skype session. Here’s their artboard:
These two are pretty big into crafting. We aren’t sure where they find the time, but they do and it’s freaking awesome. Wish so much color, texture and hand-drawn text overlays, we knew what direction we needed to go in to fit this artistic side of their personalities.
With the website, we were able to take this to a new level, adding the hand-drawn elements and giving the site an ‘off kilter’ look that matches their dynamic personalities.
With their “meet us” page, we felt it was critical to showcase how awesomely outrageous they are by adding crazy-fun images of them on the bottom and putting a straight forward philosophy on the page. It shows that they’re good for a stimulating conversation but love them some play-time whenever they get a chance.
For the “working with us page” they wanted to lay everything on the line. They make it clear who their ideal client is and also give a disclaimer that modifications are made for out of town weddings (they DO have 5 kids and childcare is EXPENSIVE folks!). Again, they weren’t afraid to be honest and lay it all on the table right from the get-go:
And their brand spankin’ new custom blog!!!
This project was awesome because it’s so different from what we’ve done so far. The colors, the angles, the crafted feel makes for a unique user-experience that fits these two like a glove. As Jeromy said during the design process, “We LOVE the new brand so much!!! It’s so fun and colorful. We just wanna take a bath in it!!!” We’re glad you feel so strongly friends :) Couldn’t be more honored to have shared this journey with such rad people. Party on!
View the new Reaux Photo website
These pictures make our entire team crave another excursion to Europe. We can almost taste the wine and chocolate-filled pastries. Before their rebrand, Sara and Rocky were too busy to take a trip like this. Now, they’re in control of their business and have carved out time to live life! Huge kudos to these crazy kids!
Ohhhh Paris, you are something magical. We went on vacation to Paris in February, and I haven’t ever been anywhere like it (Rocky went in junior high). The food was definitely some of the best food we have ever had in our lives, the wine was plentiful (and so cheap), and the streets were quaint and full of character. There was so much that we saw but so much that we still wanted to see. We stayed 3 nights in Montmartre and 3 nights in the 11th arrondissement. We are SO thankful to our friend Stacy & Jason Gulledge for showing us around and taking us to amazing restaurants! Before we left, we heard a lot of different opinions on Paris – some love it, some hate it. We definitely loved it, and we WILL be back.
Ps. Everything is in film with Rocky’s Leica M3 or an Instax camera.
We’ve been keeping up with our B!G DEAL family and have been so inspired by their lives lately. They’re working so hard and using their down time to travel the world, get perspective and let loose before the next wave of crazy hits. We fully believe your business should support the kind of life you want. For our rebrand alumni, it looks like a whole-lotta travel, good food and adventure with friends and loved ones. Join us here every week for a little series called: Work Hard. Play Harder. Up this week, Alex with WildEyed Photography:
I have a travel bug that doesn’t seem to be going away anytime soon. And I don’t ever want it to! Ever since I was a baby, my parents always took my sisters and I on a summer holiday somewhere. Now that we’re adults and my parents have parted ways, we still try to travel together as much as possible. My sister and my Mum went to Africa this past May, my Dad took the three of us to New Orleans last February for Mardi Gras and my youngest sister and Mum are going to Peru in April. My middle sister, Julia, recently moved to the south of France with her fiancé where they will be getting married and starting their lives together. My Dad is in Spain writing his memoir. Being a wedding photographer, I try to get my travelling done in the off season so, I did what any logical person would do; booked a flight to France and convinced my sister to join me in visiting our Dad in Spain. I went to France for 3 days where my sis and bro in law toured me around and showed me La Cote d’Azur. We went to Cannes, St. Tropez, Aix En Provence and a bunch of quaint beautiful towns. Julia and I then hopped on a plane to Tarifa, Spain with a minor stop over in Heathrow for the night…London is not well equipped for .0007mm of snow. We toured around Andalucia, the southern region of Spain. The highlight of the trip was having a private tour of a bull breeding farm for bulls that fight in the ring, a once in a lifetime experience to see 5yr old 3000lb bulls in the flesh with only a barbed wire separating you. As much as I disagree with bull fighting, it was really interesting to learn about the history, culture and the animal itself. In the middle of our Spain trip, we hopped on a ferry to cross the Gibraltar Strait and spent two days In Tangier, Morocco. That was an experience and a half! You’ll have to check out my blog to read about my insane restaurant experience! I always find that at the end of a trip, as much as I am excited to come home and not live out of a suitcase anymore, I am often sad and just hungry to see more, do more and experience more. I don’t have any major trips coming up, but I am seriously thinking about doing an American road trip and seeing as many of the states as I can. Follow Alex and her adventures here.
It’s here! We’ve been waiting for this site launch since the beginning stages of design for a number of reasons: 1) Jillian was interested in getting crazy and doing something completely new and out of the box. MASSIVE B!G DEAL points for her out of the gate. 2) The collaborative effort we had already experienced with her after a few interactions was so energizing we couldn’t wait to see what form this whole brand was going to take by the end of the process. 3) We love her work and wanted the world to see it.
One thing you have to know about Jillian and her husband Tony is that they go for it. All in. 100%. After the first few Brand Therapy ™ sessions they decided to own their dream of spending more time in Paris and Italy and use this brand as a way to get them there. They’re already bi-coastal, so adding a hop or so over the pond for work wouldn’t be an issue. We love that about the therapy phase … it’s hard to get through those discussions without walking away fully owning the life you’ve always wanted. After owning her direction and getting her ducks in a row, Jillian started piecing together her art board.
We knew so much of Jillian’s inspiration came from Italian Vogue, her time in Paris, Italy and NYC and we wanted to pay homage to her love of fashion and architecture in the foundational elements of her visual identity. Here you can see the before and after versions of her logo:
You’ll notice the typography and layout feels like fashion house: confident and clean. After many conversations back and forth, we found a way to merge everything Jillian loves (nautical environments, black cats and a familiar Arizona flower from her childhood) into an awesome custom icon that she just couldn’t resist. It’s unique, European-inspired, creative, and completely stands on its own … just like Jillian. We created the Sea-Cat from seahorse/cat/mermaid mashup, put it in a crest and balanced it out with her favorite cactus flower. It was love at first site.
The website process was SUPER custom and highly creative for everyone involved. Of course, Jillian chose the most intense design option we threw at her. She was up for the challenge and so were we. The first layer started with her hand-selected images that would serve as the base for her home page.
After photographing the foundation, she then had to photograph every single element that would then be used on the site: push pins, individual magazine pages, currency, etc. Once those were finished (and her home page images were selected from her own collection of work), we went to town PhotoShopping everything in its place. Our team pitched the floating layer idea later on in the process and, per usual, Jillian was game. From this point forward, the site began to take on a personality of its own.
(View Jillian’s site here.)
Like many of our sites, we feel it’s important to customize the blog page to slightly mirror the home page. This is where so many of our client’s viewers first enter the site from social media links and we don’t want to miss an opportunity to direct their attention to the conversation that matters most. We continued the inspiration board elements and made sure Jillian’s voice and work were front and center.
On the secondary pages, we kept the design clean and easy to navigate so the reader could get to the information they needed quickly. One of Jillian’s non-negotiables was to include a manifesto. We saw this as a great opportunity to communicate her personal philosophy on life design AND something beautiful for her.
This project was so much fun because Jillian is a freaking blast! (Mandatory champagne and snacks for in-person meetings were also a non-negotiable for Jillian. We like her style.) She’s talented, has an eye for art and design, and knows what she wants. She isn’t afraid to work hard and is completely unapologetic about taking time to explore the world. We think that’s rad. Like all of our rebrands, Jillian has her own story, her own style and her own message to communicate. We feel so honored to have been a part of bringing it to life. For more information on starting the rebrand process with us, click here.
Have we told you how much we LOVE having our rebrand family come visit us? On Friday, Tracey and Bryan of Lucky Lemon Films asked if we’d meet them for coffee in Hollywood. They were in town for the In[Focus] Conference and had some extra time to bum around town. We ended up hanging out all day and having such a good time! Meeting our clients for the first time outside of a Skype window is always the coolest thing ever! Aren’t they the best?
Next up are some of our newbies! April and Joey are currently in the logo phase of their rebrand and they decided a night out was due. Since they live in San Diego, Krysta and her husband met up with them in Orange County for some yummy food (Memphis) and good old fashioned dive-bar action … photobooth included. Our stomachs STILL hurt from all the laughing.
And you remember Megan! Dang we heart this girl. Especially when she drags us to Sprinkles Ice Cream in Beverly Hills. Honestly, it’s the best. Hands down. It was so good to see her post rebrand and hear how things are going.
Thanks everyone for making time to hang out!
We love that our last two rebrands happened because of some early conversations about branding back in 2011. Seriously, doesn’t that sound like a decade ago?
Taylor was another brave member of our very first Dallas TH!NK TANK. After sitting with the workbook and re-evalutating where he wanting to be this year, he decided to bite the bullet and take control of his future.
We love Taylor’s eagerness to do things right, his passion for his family (and pup), and his ability to see in others what most people overlook.
Problem with where he was:
Because he was juggling his photography business with a demanding full-time job, he didn’t have the ability to sink his teeth in and stay on top of his existing workflow. He felt like his business was at the mercy of other people … that he didn’t fully have control of his own ship. On top of being completely exhausted from his job, he wasn’t working with the ideal clients which left him completely unmotivated.
- He wanted to create a strategy that would allow him to feel confident that he was building a sustainable business that would afford him the lifestyle he craves: time to ride his bike, visit friends be with his wife and build a family.
- He wanted to build a solid foundation for his business that would allow him to step into photography full time and set boundaries that would honor his values and strengths.
One of the amazing things about Taylor is that he is calculated, quiet and a genuinely kind spirit. He isn’t loud and crazy and you won’t find him tooting his own horn. Because of this, we felt it would be best to take his rustic inspiration board and turn it into an interactive website that not only fits his quiet demeanor, but also the tone he sets in his photography.
Now let’s compare his old logo with the new logo we made for him:
We decided to add “Photo Co.” to his name because it fits the tone of his imagery and persona so perfectly. We’re glad it stuck!
Now a quick glance at the before and after shots of his homepage:
One of the most visually compelling elements of this site is the ‘layered / scrolling feature’ we implemented. Instead of being limited to finding information through the traditional navigation bar, Taylor’s viewers can have a little fun with his site by scrolling down to the secondary pages or by clicking the prompt at the bottom of each page that then takes you to your next option. We love how sleek, cutting edge and sophisticated it is! You have to experience it yourself: click here
to view his site! Taylor’s about page was also a new take on the text-heavy pages we’re used to seeing. Since Taylor is a man of few words, we didn’t want to give off the impression that he’ll be a Chatty Cathy at the first consultation. What he values is forefront and easy to understand in his short but conversational welcome snippets. Here’s a quick look at his new blog with the same unique layered scrolling feature:
Taylor feels like an old friend to our team. We’re so grateful for his ability to really think about his decisions before he makes them (something a lot of business owners could learn from!). And we loved how game he was to try something a little out of the box with his web functionality. There’s nothing better than a client willing to take a few risks! For those of you hoping to hunker down with our team and get to work for the new year, we’d love to hear from you! Shoot us a message
and we’ll make sure to get some Skype time with you ASAP! Party on party people!
“The best way to spread Christmas Cheer, is singing loud for all to hear.” — Buddy
Wishing you and your kin and very Merry Christmas and Happy New Year! See you on the flip side friends!
Megan has been on the BDB radar since our first few months of business. We met at one of our SoCal TH!NK TANKS and instantly fell in love with her huge heart, her love for her photography business and her sweet tooth.
One thing you need to know about Megan is that she LOVES her some Sprinkles cupcakes. So. For one of her Brand Therapy sessions, she drove up to L.A. from San Diego and introduced Krysta to, not only Sprinkles, but Sprinkles Ice Cream. Mind. Explosion.
Do you see what’s happening in the above image? That’s a Sprinkles cupcake ice cream sandwich. If Krysta is 20 pounds heavier next year, we’re fully blaming Megan.
Problem with where she was:
Her brand identity wasn’t communicating her personality and she was having a hard time keeping her growing business from running her life.
- Create a work/life balance by setting boundaries with inquiries (saying no) and sticking to a price structure that supports the value she brings.
- Travel, travel, travel. Megan wanted to spend more time in places she loves (specifically the PNW, Hawaii and Mexico).
We know we harp on this a lot guys and we make no apologies: running a creative business is hard work. You’re always walking a delicate balance of serving your clients well and taking time for yourself. A good chunk of our Brand Therapy focuses on building stronger processes and empowering you to commit to healthy boundaries. For Megan, setting prices that reflect her expertise and getting her to commit to saying no to the wrong clients was a piece we spent some time on. Although this process looks a bit different for everyone, these two areas seem to be common themes. For those of you reading, we officially give you permission to stand up for yourself when it comes to your pricing and who you choose to take on as clients.
With Megan’s brand, we felt it would be best to take her inspiration board full of life, color and personality and turn it into an interactive website for her clients as well as an approachable icon and logo:
Now let’s compare her old logo with the new logo we made for her:
Now a quick glance at the before and after shots of her homepage:
As you can see, we switched Megan from a site with a Splash, Portfolio and Blogsite to one streamlined blogsite. We did this mainly for ease on the client’s end in finding information they needed quickly, but also for Megan. Updating so many sites was getting old and she just didn’t have the time. We started by building out a wider header for her site to display some of her imagery in a unique way while serving as a compelling graphical element.
We also felt that using icons for the about page would make the information not only fun for the user but also visually interesting.
Like most sites, the contact page is pretty standard … nothing too crazy. For, Megan, however, we decided to switch things up a bit. We created a space for her two clients to go and provide the necessary information to get in touch with Megan. Only this form isn’t just a list of fields, they’re more like Mad Libs!
To view the rest of her website, click here. Like most clients, Megan wanted to make sure her materials were consistent, so we brainstormed through her packaging and created these super sweet business cards for her.
We love how easy it was to work with Megan. She knew exactly what she wanted, was quick to make decisions and worked her tail off to keep everything on schedule despite how busy she was with clients. We’re so glad she lives close enough to hang out and eat cupcakes (read: icing) with!
For those of you hoping to hunker down with our team and get to work for the new year, we’d love to hear from you! Shoot us a message and we’ll make sure to get some Skype time with you ASAP! Party on party people!
Our team likes to slumber party as much as possible, if you haven’t noticed. Whether it’s in Italy, Cabo or right here in SoCal, we are HUGE fans of late night chats, a good glass(es) of wine, lots of laughs and a hearty breakfast together.
This weekend was a perfect blend of all the ingredients necessary to make an epic slumber party scenario. Gary, Courtney and their girls hosted Krysta, Vince, Adam and Shawna for a movie/photo screening slumber party. There couldn’t have been a better way to relive that trip than with everyone in one spot together. We laughed, shed a few tears and retold stories of our adventures through Italy (and even dressed up like fairies and princesses).
What an awesome way to wrap up such a B!G year!
It has never been easier to make an impact through your business.
Our team believes that one of the benefits of running your own company is the freedom to leverage your network and allocate your resources to invest in causes you care about. It’s a huge part of how we operate around here in our homes and in the office.
In the past, we have connected with groups like Charity: Water. You’ve probably heard of their work around the globe building fresh water wells for people in remote villages. Such a rad organization with KILLER branding.
Moving forward, we’ve become more interested in aligning our giving as a company with work that is similar to what we do and what our clients connect with. Which is why we’ve decided to give a portion of our profits to Opportunity International. We believe micro-finance is a brilliant solution to eradicating poverty, empowering individuals, providing a sense of ownership and building communities. As small business owners ourselves, we connect with the power of having others invest both emotionally and financially in us as we grow our business. Opportunity not only provides small loans to entrepreneurs, they also create a space for them to learn more about their trade, interact with other business owners and find solutions for taking their businesses to the next level. Oh, and they recycle the loan you provided once it’s paid off to help more people. That means each loan you donate touches an infinite amount of entrepreneurs.
Dang. We love that.
We also feel donating our services to raise awareness and finances for a worthy cause is a great way to give back. So, for those of you on the fence about purchasing a Brand Critique, we’re donating the proceeds of ONE CRITIQUE to our very own Gary & Courtney Photography’s Trek 4 T.E.F which will raise money to fund programs supporting orphans with disabilities in Ukraine. Read more about this epic adventure here.
There are a gazillion causes you can invest in (especially this holiday season). But in case you don’t have anything and are really itching to get involved in something sweet … we’d love for you to join us!
One of the benefits to having a strong brand is the people you get to work with. For us, this plays out with our clients and fortunately in partnerships with other rad companies in the area.
CAMP DESIGN GROUP has been a trusted friend of ours for a while now and we couldn’t be more stoked to have them on board as our go-to packaging resource for our rebrand family. They care about brand at its core, are such awesome people to chill with and will blow your minds with their creativity. Here are some projects they’ve worked on recently that have been known to melt faces:
- TOMS Trade Show Booth
- Pendleton x Hurley POP Display
- 31 Bits Retail Space and Jewelry Display
- Anthropologie Retail Space
- Nike Singlets
Like we said. They’re kind-of a big deal.
So when Sara & Rocky said they wanted a killer package design to deliver image files to their wedding clients, CAMP came to the rescue. They studied S&R’s new brand and went to town on some crazy ideas. They knew it was important for S&R to wow their clients with something unexpected while still being relevant to their brand’s message. Here’s what they came up with:
Seriously. What the crap right? They’re finishing up Lucky Lemon’s packaging as we speak and we’ll be the first to show you how those babies turn out! Huge thanks to the folks at CAMP for being such incredible people to work with. Virtual high fives all around!
If you haven’t caught on yet, we care about our clients a ton. This whole branding thing is really freaking personal and we don’t take the honor of getting to be in the trenches with them lightly. Which is why we average around 153 hours on each rebrand between everyone on our team.
Over the course of our four-month process, our rebrand clients see a lot of us. And for good reason. It’s a huge financial investment for them and we feel like it’s good business practice to work as hard on building their brand as they do. It’s also a collaborative process which means more time Skyping and brainstorming with everyone involved. It also means spending some extra time here and there to make the experience fun for everyone while pushing the limits on what we thought was possible.
We don’t say this because we’re martyrs. We say it because this is quantifiable evidence that you and your brand matter to us. We also feel like there isn’t a one-size-fits-all solution which means every client is a new challenge that we’re stoked to take on and commit to long-term.
If you ever doubt our desire to build brands that pack a serious punch, doubt no more. The proof is in the pudding.